A Rea­son to Smi­le During the COVID-19 Pan­de­mic SMS Engi­nee­ring Campaign

Smi­le and Mea­su­re then Smi­le — Rega­la un sor­ri­so quan­do hai voglia di pian­ge­re (Ales­san­dro Manzoni)

During the covid-19 pan­de­mic all PPE and tools used to con­tain the disea­se crea­ted sta­tes of anxie­ty and were viewed as nega­ti­ve ele­men­ts. Anxie­ty and nega­ti­vi­ty can also be dri­ven away with a won­der­ful smi­le. The scree­ning test for accu­ra­te iden­ti­fi­ca­tion of body tem­pe­ra­tu­re at entran­ce has beco­me a game and the memo­ry of the beau­ti­ful smi­le in mar­ke­ting cam­pai­gn makes it a beau­ti­ful game.

DCA DIGI­TAL COM­MU­NI­CA­TION AWARDS NOMI­NA­TION — 06. COVID-19 : Brand Com­mu­ni­ca­tions and Storytelling

Video Cam­pai­gn 1 : https://​you​tu​.be/​A​9​3​Y​Z​L​_​O​QfQ

Video Cam­pai­gn 2 : https://​you​tu​.be/​i​Q​A​0​w​d​P​r​7dA