Smile and Measure then Smile — Regala un sorriso quando hai voglia di piangere (Alessandro Manzoni)
During the covid-19 pandemic all PPE and tools used to contain the disease created states of anxiety and were viewed as negative elements. Anxiety and negativity can also be driven away with a wonderful smile. The screening test for accurate identification of body temperature at entrance has become a game and the memory of the beautiful smile in marketing campaign makes it a beautiful game.
DCA DIGITAL COMMUNICATION AWARDS NOMINATION — 06. COVID-19 : Brand Communications and Storytelling
Video Campaign 1 : https://youtu.be/A93YZL_OQfQ
Video Campaign 2 : https://youtu.be/iQA0wdPr7dA